In the market, a large number of start-ups and small manufacturers that provide users with everything needed for personal information security. However, many of the technologies that they offer, has long been known in the military and government sectors, but these companies bring their mass audience.
This is due to the fact that they need to look for new to market and new niches, to express themselves and to attract the attention of the audience. After all, no one wants "another" project.
Most of these services tied to data encryption. And they not only offer the classical methods of storing data in encrypted form on computers and servers, but also more complex mechanisms that include and delete data from servers. In particular, this service works Confide, which automatically removes all the messages from the server only after the transfer, but also with the recipient's telephone after it is read.
There are quite exotic services such as Burner - it offers users a bogus phone numbers. Users of the service can produce a false phone number instead of real, if you do not want him anywhere, "shine", and when you call it will be automatically redirected to the correct number. If you want to "support" can be easily disabled, and then call up wanting to hide your number will not be.
But when entering the market of information security start-ups face a number of problems. Chief among them is the fact that few people can trust an unfamiliar company and give her the deposit of their personal data.
In moral terms, it is much easier to use the services of a large company, because it is clear to whom will need to deal with if necessary.
This small startups to large corporations bring enormous benefits. For example, if a giant like Facebook will launch a new service, and it will use 100 thousand. Man, it will be unequivocal failure of the company. But if the same thing will happen with a small company, it will be a great success. Subsequently, large companies can buy back the one hundred thousandth start to base on it has to unleash a new service.
These steps giants receive wide coverage in the media that only increase the popularity of the new service. As a result, the benefits get all: users - a new product, a small start-up - the development, large corporations - new tools to attract audiences.
