The volume of video viewing on mobile devices is rapidly increasing. The largest Internet companies Google, Microsoft, Amazon, Mozilla, Cisco, Intel and Netflix united in the "Alliance of public media" to create a new standard for free Internet video, which will speed up the playback on mobile devices and reduce the consumption of battery power smartphones.
Current users of video delivery technologies such as Adobe Flash, cause more discontent among software vendors and mobile devices because of its insistence to computer processing power and battery life gadget. At the same time attempts to introduce new standards carried out repeatedly, but so far none of the major Internet companies are not able to achieve this success.
In particular, Google has previously developed its own standard VP10, Mozilla has released another standard Daala, and Cisco has created its own version, called Thor. This Cisco has one of the most popular services for business conferencing WebEx.
Google engineers and Cisco already have experience working together in the framework of the project Daala. Now participants of the new alliance hopes to combine the best of all three products, reports Wired.
"The resolution and number of frames in the video are growing, - said the head of the development of Mozilla David Bryant. - The need for a progressive codec with substantially greater degree of video compression will only increase."
Bryant is convinced that the combination of developments Daala, Thor and VP10 will develop a foundation for the creation of a totally free codec, world-class, which is then able to use the company and developers, including as part of paid products. Standard will focus on streaming video device with a small amount of battery. It will also support the copy protection, which is important for companies such as Netflix.
The project has a greater chance of success, as member of the alliance have become producers of the three most common browsers and operators of the largest web services using video players. However, the standard may not support Apple in its Safari web browser and on devices with iOS and Facebook, video publishing service has implemented in the past year. Apple is also going to announce its video service Apple TV, a rival Netflix, and continues to maintain its codec QuickTime.
